Social Media Basics: Tip #45

Never be afraid to be different, that is,

if it's honest,
if it's natural,
it it's not for the sake of saying "I'm different"...

People will sniff out inauthentic pretentiousness like bloodhounds.

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Social Media Basics: Measuring Social Media ROI [INFOGRAPHIC]

Measuring social media ROI continues to be the hot topic between social media thought leaders, marketing execs and CEO big-wigs. While many feel it's too difficult to truly measure the ROI, it's only made difficult when trying to connect a dollar amount to each "Like", "Follower", or "Fan".

ROI = Return on Investment

Realistically, the value of your return depends on what goals you have set when integrating social media and your current marketing strategy.  Whether you're offering products, service, or information, there are several ways, (100 at least), to measure social media ROI.

Think about why you intend to use social media and how you expect it to help your business. The following infographic shows three basic ROI measurements:

Infographic: GetLinkedSocial

If your juices are flowing now, and you are looking to explore more ways to measure your social media success and value, I recommend reading "100 Ways to Measure Social Media" by David Berkowitz.


Tell us how you intend to use social media, and what you intend to gain from it.

DeVaughn
www.getlinkedsocial.com

Solidifying your Social Media Presence Gets Serious!

Beyond the standard maintenance routine is where aspects of social media management get deep, especially when it comes to building your audience and maintaining an online community that's relevant and reputable.

There was a time when a business would place a new ad in the paper, sit back, and wait. Now, due to the social media boom, it's just not enough. People are talking and deciding what to consume based on the experiences and advice of their peers, and more importantly, based on relationships they form with businesses through social media.

Because of this, it's crucial for your business to tap into the information being shared about your market, and become apart of the very information being shared.  Some of the ways this is done is by:

• Monitoring your market's social space
• Maintaining your brand loyalty, image and reputation
• Creating relevant content 
• Rewarding brand loyalty and advocacy
• Customer support
• Analyzing what works and what doesn't
• Profile and community optimization

Get Linked Social can help by providing these services alone, or combined with Basic Start-Up or Standard Monthly Maintenance.

For further details or pricing information e-mail us at:

contact@getlinkedsocial.com

Get Linked Social
www.getlinkedsocial.com

Day in, Day Out: Profile Management Fundamentals

Profile maintenance is one of the many integral parts of a social media manager's job. These time consuming, yet fundamental duties include, but are often not limited to:

• Posting approved status updates and content daily
• Accepting/declining friends requests
• Performing relevant follow-backs
• Filtering spam from pertinent e-mail and other inbox messages

Establishing a plan to have your social profiles maintained will assure these essential tasks are performed daily, going a long way towards growing your audience.

Get Linked Social can help by providing these services alone, or combined with the Basic Start-Up or Full Service Management.

For further details and pricing information e-mail us at:

contact@getlinkedsocial.com

Get Linked Social
www.getlinkedsocial.com

Getting Started with the Basics

Developing a strategy is one of the first steps in establishing your social media presence. Part of this planning stage includes choosing the best social media tools and channels to integrate with your current marketing strategy and achieve your goals. 


With Get Linked Social's Basic Start-Up, you'll get help with selecting the right tools, and implementing them to meet your objectives. In this straight forward package we will create up to three social media profiles of your choice, explain how they work, and link them to your existing blog or website. If you have existing social media profiles, we will assist with optimizing them to greater potential.


You may choose up to three of these social media outlets:

• Facebook 
• Twitter
• LinkedIn
• Youtube
• Flickr

Simply provide all graphics, images and video, and you're on your way to integrating social media into your current marketing strategy! 


Get Linked Social can help by providing this service alone, or combined with Standard Monthly Maintenance or Full Service Management.


For further details and pricing information e-mail us at:


contact@getlinkedsocial.com 


Get Linked Social
http://www.getlinkedsocial.com