Social Media Basics: Measuring Social Media ROI [INFOGRAPHIC]

Measuring social media ROI continues to be the hot topic between social media thought leaders, marketing execs and CEO big-wigs. While many feel it's too difficult to truly measure the ROI, it's only made difficult when trying to connect a dollar amount to each "Like", "Follower", or "Fan".

ROI = Return on Investment

Realistically, the value of your return depends on what goals you have set when integrating social media and your current marketing strategy.  Whether you're offering products, service, or information, there are several ways, (100 at least), to measure social media ROI.

Think about why you intend to use social media and how you expect it to help your business. The following infographic shows three basic ROI measurements:

Infographic: GetLinkedSocial

If your juices are flowing now, and you are looking to explore more ways to measure your social media success and value, I recommend reading "100 Ways to Measure Social Media" by David Berkowitz.


Tell us how you intend to use social media, and what you intend to gain from it.

DeVaughn
www.getlinkedsocial.com