Social Media Basics: Measuring Social Media ROI [INFOGRAPHIC]

Measuring social media ROI continues to be the hot topic between social media thought leaders, marketing execs and CEO big-wigs. While many feel it's too difficult to truly measure the ROI, it's only made difficult when trying to connect a dollar amount to each "Like", "Follower", or "Fan".

ROI = Return on Investment

Realistically, the value of your return depends on what goals you have set when integrating social media and your current marketing strategy.  Whether you're offering products, service, or information, there are several ways, (100 at least), to measure social media ROI.

Think about why you intend to use social media and how you expect it to help your business. The following infographic shows three basic ROI measurements:

Infographic: GetLinkedSocial

If your juices are flowing now, and you are looking to explore more ways to measure your social media success and value, I recommend reading "100 Ways to Measure Social Media" by David Berkowitz.


Tell us how you intend to use social media, and what you intend to gain from it.

DeVaughn
www.getlinkedsocial.com

Solidifying your Social Media Presence Gets Serious!

Beyond the standard maintenance routine is where aspects of social media management get deep, especially when it comes to building your audience and maintaining an online community that's relevant and reputable.

There was a time when a business would place a new ad in the paper, sit back, and wait. Now, due to the social media boom, it's just not enough. People are talking and deciding what to consume based on the experiences and advice of their peers, and more importantly, based on relationships they form with businesses through social media.

Because of this, it's crucial for your business to tap into the information being shared about your market, and become apart of the very information being shared.  Some of the ways this is done is by:

• Monitoring your market's social space
• Maintaining your brand loyalty, image and reputation
• Creating relevant content 
• Rewarding brand loyalty and advocacy
• Customer support
• Analyzing what works and what doesn't
• Profile and community optimization

Get Linked Social can help by providing these services alone, or combined with Basic Start-Up or Standard Monthly Maintenance.

For further details or pricing information e-mail us at:

contact@getlinkedsocial.com

Get Linked Social
www.getlinkedsocial.com