Fan Pages: Standard vs. Custom? [OPINION]

When I began creating fan pages, I admit to staying away from custom pages. This is mainly because I know too little html and frame code, and the iframe apps that are "code-only" favor the knowledgeable while having no mercy on the rest.

However, if you scour the daily bombardment of social media information like me, you will have no doubt found that creating custom fan pages are becoming easier to create due to some very helpful applications.


There are many click, drag and save type of applications popping up all the time, paid and free. Once upon a time, creating a website had eluded the novice designer, but now it's easy as pie. I can guess the customization of fan pages will follow the same evolution.


How do existing and potential customers view fan pages? If they have a genuine interest in page content, do they even care whether a fan page is customized or not? Does it matter?

What do you think? Drop us a line...

Social Media Basics: Measuring Social Media ROI [INFOGRAPHIC]

Measuring social media ROI continues to be the hot topic between social media thought leaders, marketing execs and CEO big-wigs. While many feel it's too difficult to truly measure the ROI, it's only made difficult when trying to connect a dollar amount to each "Like", "Follower", or "Fan".

ROI = Return on Investment

Realistically, the value of your return depends on what goals you have set when integrating social media and your current marketing strategy.  Whether you're offering products, service, or information, there are several ways, (100 at least), to measure social media ROI.

Think about why you intend to use social media and how you expect it to help your business. The following infographic shows three basic ROI measurements:

Infographic: GetLinkedSocial

If your juices are flowing now, and you are looking to explore more ways to measure your social media success and value, I recommend reading "100 Ways to Measure Social Media" by David Berkowitz.


Tell us how you intend to use social media, and what you intend to gain from it.

DeVaughn
www.getlinkedsocial.com